In the early summer of 2020, in the middle of the pandemic, all Swedes were feeling those anticipated vacation feelings. Despite the fact that the corona virus was still spreading in the society, most people were tired of the regulations and longing to get closer to each other after months of social distancing. At these strange times when authorities and brands are telling people to keep a 2 meter distance, Apotek Hjärtat chose their own approach and reminded people to keep another important distance; a smaller one. By talking about the small distance we also reminded people to keep the bigger one. And hopefully gave the swedes a well-needed laugh.

Winner of DN Reklamcupen 2020.