Living La Vida Loka
There is something special about the spring in the deep forests of Bergslagen, from which Loka's sparkled water derives. It contains something that can’t be put in words, some kind of mysterious power.
In the campaign "Living La Vida Loka" we see people who get the boost to finally break free from the expected. It might not be something major, but “loca” comes in many different shapes and sizes.