Based on its hydrogel technology, the Swedish sports nutrition brand Maurten has revolutionized the field of sports fuel. Since the launch just two years ago some of the best endurance athletes in the world are today officially fueled by Maurten.
But a great number of athletes use Maurten unofficially – athletes sponsored by the larger brands in the category. This, this one's for them.
“To avoid angering the pros' brand partners, Maurten created a logo-less line”
To make life easier for those athletes, we together with Maurten are now launching Maurten Unofficial. A brand new, un-branded product range, designed for athletes sponsored by others.
To launch this, we released a series of films featuring three unofficial users of Maurten.