In 2015 Bonnier Books – one of Europe’s leading publishing companies – gathered a team of digital innovators and literature lovers to create a market-leading service for digital books. Spurred on by curiosity and a profound commitment to user behaviors, to books, and to new technology they created BookBeat.

In the spring of 2021, BookBeat began collaborating with Åkestam Holst and our sister agency Bold. We created the concept "Nothing beats a good book" and in July 2021, BookBeat broke a record in the number of newly registered users. At the same time, BookBeat measured the highest number of hours ever listened. A coincidence?