Only Milk Tastes Like Milk
In Sweden, many brands are trying to convince people that milk belongs to the past. According to competitors, the milk should be replaced with their substitute. But they’ve obviously forgotten something. Swedes’ love the taste of milk. And it doesn’t matter if you would call the substitute "Brölk", "Trölk", or "Pjölk". It will never ever taste like milk, simply because only milk tastes like milk.