Out of Home
December is the darkest month of the year in Sweden, and when many leave town to celebrate Christmas elsewhere, it becomes a holiday for burglars as well. But with a home alarm, you can relax knowing that your home is safe.
To really underline this fact, we went out of our way this Christmas and turned the actual homes of Sector Alarm customers into huge billboards – smack down in the middle of a Stockholm suburbia, right next doors to our potential customers – lighting up the neighbourhoods during the holidays with a clear message, successfully promoting the non-worrying effect of being a customer of Sector Alarm.
“A stupid idea? Not if you have a connected home alarm.”