The Aid - The Non-Trailer
The Swedish Red Cross
During Christmas there’s a lot of charities that wants us to donate money to their cause. The images that we are presented with are horrifying truths about war, famine, and disaster. We see these kind of images in the news, and we see them in ads. We see them and we stop processing them, our minds eventually shut it out. Instead we tune in to Netflix and watch documentaries, films and tv-shows, about wars and disasters. And we don’t stop watching, instead, we binge.
With that in mind. We borrowed the attributes from the things we love to watch and applied it to the thing we tend to avert our eyes from; the horrifying realities of war. The result is a trailer for a film called The Aid. The trailer is directed by film director Mikael Marcimain.