The Easy Way Out
MediaMarkt's department stores are full of stories. Every day new conversations and new situations arise where customers get the help they need from knowledgeable staff, comes home happy because they don’t have to haul and install that new refrigerator themselves or just noticed that the calibration of their TV was undoubtedly worth paying for. But there’s also new, less successful selfies taken with new phones, new cracks occur in old marriages between the shelves in the kitchen appliances department and new outbreaks from spoiled children in the gaming dito. Stories en masse.
We can experience all stories from the first parquet, through their products. The department stores are full of gadgets, many equipped with a camera. Or that are actual cameras. We decided to use these.