Small things become big news in the first campaign for the public service broadcaster.

We’re proud to reveal our first new campaign for public service broadcaster SVT – “The Feather” – about the importance of journalism in a digital world where a small incident can grow into global news overnight, and where the true facts often get lost along the way. The campaign is based on an old Swedish expression for exaggerating and distorting the truth and follows how a small prank in Swedish social media gets turned into a global news item.