Swedish beer brand Norrlands Guld has worked with lawyers to create a legally binding Beer Contract to get friends to attend planned drinks. Failure to do so is a breach of contract, and you will face a fine of £40, and if you don’t pay, you may be called to court. Two friends can create the agreement in minutes, picking a date, time, and place to meet. Both parties then sign The Beer Contract electronically (via Sweden’s electronic citizen identification solution, Mobile BankID).

“Let’s have a beer”
Anonymous friend

Trying to plan a simple get together with a friend can be tricky. Just because you agree to grab a beer doesn’t necessarily mean it will happen. To put an end to this half-hearted behaviour, and get more Swedes to meet as agreed. We’ve created a digital tool that helps turn empty words into action with a contract that guarantees a beer will take place. We want the contract to transform ‘maybe we’ll grab a beer’ into a legally binding ‘yes’.

“Cancel that beer date at your own risk”
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Currently over 30 000 Swedes have signed Beer Contracts. Visit Ölavtalet to make your own beer happen.