Together with 7-Eleven, we created Christmas sweaters for their staff that analyzes people’s well-being by reading traffic data, local weather, and social media posts.
For a lot of people, the holiday season can be a stressful time. Sometimes even depressing. Fortunately, research shows that saffron makes us happier. For Swedes, that is great news because saffron-buns are a Swedish Christmas tradition.

For the 2019 year’s holiday season, 7-Eleven Sweden developed real-time interactive Christmas sweaters that detect potential costumers’ well-being. The sweaters then dictate the price of the saffron-buns, based on the general level of stress and Christmas depression within its local area.

The sweaters have built-in micro-computers that analyzes social media posts, the current local traffic situation, as well as the weather. Three components that easily influence our general holiday spirit. When it senses that the local Christmas spirit is dropping, the Christmas sweaters activates a generous offer on 7-Eleven’s saffron-buns.