When Balanciaga showcased their new bag IKEA took notice. Why? The Balanciagas bag looked suspiciously like IKEA’s own iconic bag FRAKTA. The big difference, the price! So we took it in our own hands to make a quick reply, making sure that everyone knew they could be trendy at a much lower and democratic price.
Our Facebook post took off within minutes making it the most viral post IKEA Sweden ever made. And soon traditional media caught on and reported on IKEA’s cheeky reply, making the message about IKEA’s own it-bag something that folks around Sweden and abroad took to their hearts…and shared with their friends.
Vad vore julen utan musik?
Inför Sveriges mest kommersiella högtid ville 3 lyfta vikten av julmusik och ljudrelaterade produkter. För vad vore egentligen julen utan musik?
Enjoy winter with quattro®
If you have an Audi with quattro, nothing beats the feeling of driving on snow-covered roads. This was something we wanted to capture in our latest ad starring the Swedish national ski team.
PUZZLING FAMILY JIGSAW
Christmas calls for a special talent: getting the family together. The Swedish pharmacy, Apotek Hjärtat celebrates the modern family with new relations, choice of partners and different ways of living. Not only is it a challenge getting this jigsaw together, but finding small gifts that suits everyone and still wouldn't ruin your budget is. Help is in the palm of your hand. From December first to Christmas Day you can receive a free gift pac by following us on Instagram - and solving a jigsaw!
Autumn is here and so the rainy season begins. Swedish outdoor brand Haglöfs now offers trekkers on the northern Swedish trail Kungsleden, in the middle of the Swedish wilderness, free Wi-Fi.