News Archive

IRRESISTIBLY POINTLESS TRUEVIEW ADS

IRRESISTIBLY POINTLESS TRUEVIEW ADS

If you warn people not to watch an ad, then they wouldn’t right? Think again. With these true-view ads for IKEA the actors urged the Youtube viewer to skip the ad after the unavoidable first 5 seconds because the content is just too boring, private or everydaylike.

DA CAPO

DA CAPO

In our Christmas ad for IKEA we meet a son visiting his elderly mother at a nursing home. It’s a film about togetherness and the healing power of music. Like our previous “Where life happens” films Da Capo is directed by the excellent Martin Werner through Baconfilm.

POWER NAP

POWER NAP

One of Sweden’s largest Tele operators, Tele2, is launching an unlimited surf-subscription. And to communicate the fact that you can now surf day and night, we developed an app that makes it possible to surf even in your sleep: Power Nap.

ENOUGH

ENOUGH

With themes such as divorce, teenage angst and adoption IKEA has portrayed modern family life in Sweden in a series of films. Real life situations have always been the inspiration in IKEA’s pursuit to make everyday life a little simpler. In our latest work a single parent has her challenges arriving home tired to a hoard of teenage kids. Sometimes it takes an outburst for a change to take place. This is the fourth TVC under the concept “Where life happens” directed by Martin Werner through Bacon.

COMING HOME

COMING HOME

IKEA is always inspired by peoples lives. With a curious look and without preconceptions IKEA explores what could contribute to make life at home a little simpler. Especially when it comes to preparing a home for a child.
In our latest work we follow a woman who adopts a three years old boy from an orphanage in Vietnam. Like so many adults she longs for giving all her love and a safe home to a child.

Previous1238