News Archive

COMING HOME

COMING HOME

IKEA is always inspired by peoples lives. With a curious look and without preconceptions IKEA explores what could contribute to make life at home a little simpler. Especially when it comes to preparing a home for a child.
In our latest work we follow a woman who adopts a three years old boy from an orphanage in Vietnam. Like so many adults she longs for giving all her love and a safe home to a child.

GÅ MED I MOTRÖRELSEN!

GÅ MED I MOTRÖRELSEN!

I vår nya kampanj för Norrlands Guld tar vi oss an ett av samtidens största problem, nämligen mobilnacke. Lösningen? Att ta en kall förstås.

WHAT THE FRAKTA?

WHAT THE FRAKTA?

When Balanciaga showcased their new bag IKEA took notice. Why? The Balanciagas bag looked suspiciously like IKEA’s own iconic bag FRAKTA. The big difference, the price! So we took it in our own hands to make a quick reply, making sure that everyone knew they could be trendy at a much lower and democratic price.

Our Facebook post took off within minutes making it the most viral post IKEA Sweden ever made. And soon traditional media caught on and reported on IKEA’s cheeky reply, making the message about IKEA’s own it-bag something that folks around Sweden and abroad took to their hearts…and shared with their friends.

Vad vore julen utan musik?

Vad vore julen utan musik?

Inför Sveriges mest kommersiella högtid ville 3 lyfta vikten av julmusik och ljudrelaterade produkter. För vad vore egentligen julen utan musik?

Enjoy winter with quattro®

Enjoy winter with quattro®

If you have an Audi with quattro, nothing beats the feeling of driving on snow-covered roads. This was something we wanted to capture in our latest ad starring the Swedish national ski team.

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