With themes such as divorce, teenage angst and adoption IKEA has portrayed modern family life in Sweden in a series of films. Real life situations have always been the inspiration in IKEA’s pursuit to make everyday life a little simpler. In our latest work a single parent has her challenges arriving home tired to a hoard of teenage kids. Sometimes it takes an outburst for a change to take place. This is the fourth TVC under the concept “Where life happens” directed by Martin Werner through Bacon.
IKEA is always inspired by peoples lives. With a curious look and without preconceptions IKEA explores what could contribute to make life at home a little simpler. Especially when it comes to preparing a home for a child.
In our latest work we follow a woman who adopts a three years old boy from an orphanage in Vietnam. Like so many adults she longs for giving all her love and a safe home to a child.
I vår nya kampanj för Norrlands Guld tar vi oss an ett av samtidens största problem, nämligen mobilnacke. Lösningen? Att ta en kall förstås.
When Balanciaga showcased their new bag IKEA took notice. Why? The Balanciagas bag looked suspiciously like IKEA’s own iconic bag FRAKTA. The big difference, the price! So we took it in our own hands to make a quick reply, making sure that everyone knew they could be trendy at a much lower and democratic price.
Our Facebook post took off within minutes making it the most viral post IKEA Sweden ever made. And soon traditional media caught on and reported on IKEA’s cheeky reply, making the message about IKEA’s own it-bag something that folks around Sweden and abroad took to their hearts…and shared with their friends.
Inför Sveriges mest kommersiella högtid ville 3 lyfta vikten av julmusik och ljudrelaterade produkter. För vad vore egentligen julen utan musik?