A triple gold in YouTube Works
Last Friday, just before Sweden’s big national holiday, we took home no less than 3 out of 7 golds in the Swedish edition of YouTube Works – awarded to the most creative and effective campaigns in online video. Our winnings included:
Creative Innovation to Norrlands Guld – The Legally Binding Beer
Action Driver to Norrlands Guld – The Legally Binding Beer
Force for Good to Apotek Hjärtat – A Hard Pill To Swallow
This also means we mounted a reasonable title defense of our grand prix award for IKEA last year – and had the most nominated campaigns with 7 nominations in total, including for Maurten and Felix Ketchup.
Our own Karl Wikström acted as chairman of the jury, alongside jury members from Nord DDB, Forsman Bodenfors, Precis Digital, Demoskop, House of Radon, Blocket, SBAB, Starcom and Berghs School of Communication. You can watch the whole awards ceremony here, including lectures from effectiveness guru Les Binet, Google creative director Billy Corbyn and Johan Pihl and Mathias Wikström from Doconomy.
Congratulations to our clients, and to all the other winners and nominees!