When Balanciaga showcased their new bag IKEA took notice. Why? The Balanciagas bag looked suspiciously like IKEA’s own iconic bag FRAKTA. The big difference, the price! So we took it in our own hands to make a quick reply, making sure that everyone knew they could be trendy at a much lower and democratic price.
Our Facebook post took off within minutes making it the most viral post IKEA Sweden ever made. And soon traditional media caught on and reported on IKEA’s cheeky reply, making the message about IKEA’s own it-bag something that folks around Sweden and abroad took to their hearts…and shared with their friends.