You know those donation boxes at airports where you drop your foreign coins? Well, together with our client Swedavia Swedish Airports and the Red Cross we rebuilt the boxes at Arlanda Airport into Charity Arcades. Good ol’ classic games, modified to accept every coin in the world and make both donating and waiting for bags or flights a whole lot of more fun. Ms Pac-Man for president!
Not only the travelers seemed to like it but the internet as well. Apart from massive editorial and social buzz, Charity Arcade is actually one of the very few campaigns that have claimed the holy grail of digital culture: The number one post on Reddit.