There are two groups of people that we trust more than others when we travel. The two groups are friends – preferably well-traveled ones – and locals. The first is an expert on you; the second is an expert on the destination.
Since SAS are the brand choice for the most experienced travelers across Scandinavia, we created REMAP ™ – a unique traveling guide only for you. You can get custom-made tips from your well-traveled friends on your own unique map, in your SAS-app. You can share, edit and use the map offline and of course create as many as you want.
REMAP ™ was developed in close collaboration with our family members in NOA, Great Works and &Co.
The Nordic campaign was extensive and included a broad range of touch-points internally, externally and throughout the customer journey.