Swedish Snow Rescuers

Audi

Both the winters and the competition to sell four wheel drives are fierce in Sweden. To show just how good Audi’s quattro system is, we tried a new approach. To help our competitors.

We launched the volunteer organization Swedish Snow Rescuers. By quattro drivers, for non quattro drivers. Anyone with an Audi quattro can sign up, everyone else can use them. So whenever you’re surprised by slippery roads and find yourself in a ditch, you can use the app to call on the nearest quattro to get you out of there. And with thousands of volunteer snow rescuers roaming the roads, help is always close by.

Our Work