The Local’s Guide

Swedavia

Our brief was to create something travelers can enjoy while waiting at the gates at the airports. Our idea was to bring the destination to them, or more specifically: What people are up to at the destination.

The Local’s Guide is a tourist guide with a new way to browse Instagram. Not by users or hashtags, but by city. So if you’re going to Amsterdam, you can see everything the locals think are worth sharing in real time. The cafés, bars, parks, stores, museum and much more. It was made both as a responsive site and as huge screens by the gates, showing what the locals are doing.

When you find stuff you like, just add it to your guide and download it all as an offline PDF, complete with maps and addresses.

Our Work