The Singing Sailor

Svenska Freds

In the search for foreign submarines last year, the Swedish military just had their biggest mobilization for decades. But, they found nothing. Voices are heard for more resources.

The Swedish Peace and Arbitration Society, the world’s oldest peace organization want the world to think in new ways instead of falling back on territorial defense, military service and rearmament – the world does not need more weapons.

After a fortnight in the archipelago due east of Stockholm, the Singing Sailor’s reach was 1.5 billion people. Without any media money spent, The Singing Sailor created a 100 percent organic buzz. People from 146 countries have seen his video and he was on CNN to Moscow Times. The Nobel Prize committee tweeted the campaign and the Swedish Peace and Arbitration Society has been quoted in every possible media.

Our Work