Bregottfabriken is one of Sweden’s oldest and most beloved advertising concepts marketing the spreadable Bregott from Arla. A product only containing fresh cream, rapeseed oil and a pinch of salt. When nature is good, you don't have to go to too much trouble. Where other brands choose to shout louder and louder, we do the opposite and instead praise the quiet and low-key. The iconic black and white cows are happy to comment on our human everyday life, with a playful wink. Our latest campaign reflects on topics such as mishaps online, mindfulness and Mufos.