The people at Felix have sold millions of bottles of ketchup throughout the decades. However, some parents are a bit hesitant of having their children covering everything they eat with ketchup since ordinary ketchup includes (a lot of) sugar.
So, after years of research and trial-and-error, Felix came up with a revolutionary insight. They added even more tomatoes into the recipe eliminating the need of any added sugar, but maintaining a full ketchup taste! No limits from now on.