IKEA is one of Sweden’s most loved brands, but over the years the love for the products has declined. The brief was to create a campaign that could bring back the love to the products.

We created the campaign Where life happens to show that IKEA’s products can help, solve or improve all kinds of emotional everyday problems. Whatever the problem might be. Through an integrated campaign, we did everything from putting a smile on people’s faces by renaming hundreds of our products to match common Google searches, to show family situations far beyond what you’re used to see in advertising.

We proved that IKEA is where life happens and that it’s life in itself that is our biggest source of inspiration.

“Every other week, The new IKEA spot that speaks to divorced parents”
The Huffington Post