300W in this years 100-watt Awards!

November 29

With the second most nominations in Sweden’s most prestigious effectiveness competition 100-wattaren, Åkestam Holst last night took home 300 Watts (2 silver and 3 bronze) for our clients IKEA, Norrlands Guld and Felix!

We’re extremely pleased for all our nominated and winning clients, but somewhat extra happy for our 75 watts in the most prestigious category, Long-Term Communication, for IKEA “Where life happens”.

The total result is slightly below last year’s amazing grand slam of 500 watts, where we dominated the competition. So to our competitive mindset of always trying to outdo ourselves, it’s a spur to do even better next year.

But the results – nominations and prizes for many clients across many categories –  continues to prove that we’re not only one of Sweden’s most creative agencies, but also among the most effective at creating real results and profits for our clients.

We promise to do even better things next year, and measure them even more carefully, to show what impact creativity can have both in the short term and in the long term.


75W – IKEA ”Where Life Happens” in the category Long-Term Communication

75W – Felix ”Unsweetened Ketchup” in the category Consumer Multi

50W – Norrlands Guld, ”The Legally Binding Beer Contract” in the category Forward-Thinking

50W – IKEA ”The Idol” in the category Consumer Single

50W – IKEA ”Where Life Happens” in the category 100-fattaren