Flipping perspectives, this Out-Of-Home campaign for IKEA captures slices of everyday life from a simple point of view. Or dare we say - a point-of-you. Picnics, laundry, parties, beach days, or last-second packing for last-minute flights — you know the drill. So buckle up, pack your things, and get on with the day, IKEA-style. Sometimes less is more. And FRAKTA is always FRAKTA.